[ultimate_modal modal_on=”onload” modal_size=”block” overlay_bg_color=”#5bd604″ overlay_bg_opacity=”80″ modal_border_style=”solid” modal_border_width=”2″ modal_border_radius=”2″]Vapes[/ultimate_modal]

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The average person has probably heard two things about the vapor produced by electronic cigarettes: either it’s perfectly harmless, or it’s worse than cigarettes, forest fires, and nuclear explosions combined. You’ve probably heard more than once that “not enough studies have been done.”

1When you smoke, it’s pretty obvious when you’re done. The cherry has reached the butt, and there’s no tobacco left. However, with e cigs, the battery doesn’t shrink as you’re vaping – so how are you supposed to know when you’re done? Well, there’s a few ways. You could time you’re vaping breaks and stop after 5 or 10 minutes, you could go outside with a friend who’s a smoker and go inside when they’re done, or you could just wing it and vape when you want for however long you want.

Five Pawns is a high-end e-liquid manufacturer based in California. The company commissioned a lab to test its liquids as early as May of 2014. But the company didn’t release any results publicly until June of this year, after a UK-based e-cigarette retailer published its own lab results on Five Pawns products. Five Pawns ordered those results taken down via a cease and desist order, and wrote on its website that those tests were “fraudulent,” publishing its own lab results instead.

PAX wants to do for vaping what the Apple II did for the home computer: provide a simple, elegant product that anyone can use conspicuously and easily. PAX vaporizers are discreet, effective and expensive; one stoner Mic spoke to called the first PAX vaporizer “the iPhone of vapes.” The JUUL, PAX’s vape to replicate cigarette, has a mint flavor that’s the closest thing to smoking a Newport this writer’s ever tasted. PAX has shown up in a number of tech blogs and men’s magazines with critical acclaim. The company is interested in getting PAX in front of chefs, designers and fashion influencers.

But even Five Pawns’ own tests showed alarmingly high rates of AP in some liquids. In Farsalinos’s study, the researchers converted National Institute for Occupational Safety and Health limits on diacetyl inhalation to determine an estimated safe amount to inhale through vaping. For AP, that limit was 137 micrograms per day. One of Five Pawns’ flavors had AP levels of 627.7 micrograms per millilitre. I couldn’t find any formal studies on the volume of e-liquid vapers smoke per day, but an online survey of users by E-Cigarette Forum found the plurality of respondents (22.6 percent) smoke four to five millilitres per day. A majority of respondents (59.8 percent) said they smoke between two and six millilitres per day.

As our industry continues to grow, even mainstream publications are being forced to concede that there is some evidence that electronic cigarettes might be effective in helping smokers to quit. We have known this for some time. Once again, I’ll let the evidence speak for itself:

There’s always going to be people who are freaked out by vaping and have no issue telling you. I’ve had a few people think that my e cig was a bong or drug related. If the person is up for a real dialog, feel free to explain what your e cig actually is and why you chose to use it over smoking, but if they aren’t, don’t sweat it. You know why you decided to switch, and that’s all that matters.

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If vaping wants to go mainstream, it needs to include women. A handful of surveys and research papers show that women are anywhere from 1.27 to 2.05 times more likely than men to try vaping. But in terms of advertising? The disconnect should be obvious by now: Men are 1.25 times as likely to see a vaping-related advertisement.