Capshaw, AL Vape Shop
The final ingredient is pharmaceutical-grade nicotine, and all juice manufacturers make their product available in varying nicotine strengths. They range from ridiculous (up to 36 milligrams per milliliter—basically a Lucky Strike with the filter ripped off) all the way down to nothing at all. That’s right, zero. So what’s the point of selling a “tobacco product” with no nicotine, you ask?
Capshaw, AL vape shopAn electronic cigarette (e-cig or e-cigarette), personal vaporizer (PV) or electronic nicotine delivery system (ENDS) is a battery-powered vaporizer which simulates the feeling of smoking, but without tobacco combustion. Their use is commonly called “vaping”. The user automatically activates the e-cigarette by taking a puff; other devices turn on by pressing a button manually. They are often cylindrical, but come in many variations.
Five Pawns is a high-end e-liquid manufacturer based in California. The company commissioned a lab to test its liquids as early as May of 2014. But the company didn’t release any results publicly until June of this year, after a UK-based e-cigarette retailer published its own lab results on Five Pawns products. Five Pawns ordered those results taken down via a cease and desist order, and wrote on its website that those tests were “fraudulent,” publishing its own lab results instead.
“Naked women, pasties, tattoos, hard imagery — the conventions aren’t necessarily appealing to the potential audience,” said Mary, a PR professional who works with major vape accessory brand Vapesox. (She declined to give Mic her last name.) Mary was hired in the past few weeks to help revamp the Vapesox brand. So far, Vapesox has scrubbed its website of the bikini models, and it’s looking for ways to diversify the marketing so that it’s not pigeonholing its products with the tired conventions of vaping’s limited demographic.
But even Five Pawns’ own tests showed alarmingly high rates of AP in some liquids. In Farsalinos’s study, the researchers converted National Institute for Occupational Safety and Health limits on diacetyl inhalation to determine an estimated safe amount to inhale through vaping. For AP, that limit was 137 micrograms per day. One of Five Pawns’ flavors had AP levels of 627.7 micrograms per millilitre. I couldn’t find any formal studies on the volume of e-liquid vapers smoke per day, but an online survey of users by E-Cigarette Forum found the plurality of respondents (22.6 percent) smoke four to five millilitres per day. A majority of respondents (59.8 percent) said they smoke between two and six millilitres per day.
Compare this to a truly negligible success rate for traditional nicotine replacement therapy like the patch and gum—upon which some pharmaceutical companies hang their hats—and it’s easy to see where the opposition comes from. Perhaps this is why the United States Food and Drug Administration is pushing legislation that will hand the reins of our industry over to Big Tobacco—those staunch guardians of public health—while putting companies like mine six feet under.
When you smoke, it’s pretty obvious when you’re done. The cherry has reached the butt, and there’s no tobacco left. However, with e cigs, the battery doesn’t shrink as you’re vaping – so how are you supposed to know when you’re done? Well, there’s a few ways. You could time you’re vaping breaks and stop after 5 or 10 minutes, you could go outside with a friend who’s a smoker and go inside when they’re done, or you could just wing it and vape when you want for however long you want.
E cigs might have only been in the mainstream for a little less than 10 years, but they’ve already undergone quite the evolution – we can’t wait to see what people with come up with next.