Whatley, AL Vape Shop
The final ingredient is pharmaceutical-grade nicotine, and all juice manufacturers make their product available in varying nicotine strengths. They range from ridiculous (up to 36 milligrams per milliliter—basically a Lucky Strike with the filter ripped off) all the way down to nothing at all. That’s right, zero. So what’s the point of selling a “tobacco product” with no nicotine, you ask?
Whatley, AL vape shopBasically, if you’re on your own property there’s no problem, but don’t vape where it’s not allowed, or where you wouldn’t feel comfortable smoking a traditional cigarette. Why? Because there’s a lot of legislation out there (both pending and passed) limiting where people can vape. So make sure you’re vaping where it’s legal and where it won’t piss anyone off to the point where they’ll try to make it illegal.
Diacetyl (DA) is a chemical used in food flavoring. It infuses food with a creamy, buttery taste, so it’s usually found in products that have butter, cheese, or caramel flavors. Diacetyl and acetyl propionyl (AP)—a kind of “sister chemical” that is nearly identical to DA—are also found in many flavored vaping liquids, especially those with a “dessert” flavor (think butterscotch, vanilla, or caramel).
“Naked women, pasties, tattoos, hard imagery — the conventions aren’t necessarily appealing to the potential audience,” said Mary, a PR professional who works with major vape accessory brand Vapesox. (She declined to give Mic her last name.) Mary was hired in the past few weeks to help revamp the Vapesox brand. So far, Vapesox has scrubbed its website of the bikini models, and it’s looking for ways to diversify the marketing so that it’s not pigeonholing its products with the tired conventions of vaping’s limited demographic.
But while there are regulations on diacetyl to keep workers safe, there are currently no regulations at all on e-cigarettes in the US, and that means DA and AP can be added to vaping liquids in the same levels as are allowed in food products. There hasn’t been any research that shows the effects of smoking e-cigarette liquids that contain DA or AP, but many manufacturers and consumers are concerned that it could have similarly dangerous risks.
“Most participants (72 percent) were former smokers, and 76 percent were using e-cigarettes daily. At baseline, current users had been using e-cigarettes for three months, took 150 puffs per day on their e-cigarette and used refill liquids containing 16 mg/ml of nicotine, on average. Almost all the daily vapers at baseline were still vaping daily after one month (98 percent) and one year (89 percent). Of those who had been vaping daily for less than one month at baseline, 93 percent were still vaping daily after one month, and 81 percent after one year. In daily vapers, the number of puffs per day on e-cigarettes remained unchanged between baseline and one year. Among former smokers who were vaping daily at baseline, 6 percent had relapsed to smoking after one month and also 6 percent after one year.”
With cigarettes, if you lose your cherry you can always light it up again, but once your battery loses its charge it’ll take a lot longer for it to come back to life. Because of this, it’s always recommended to carry around a fully charged spare battery (or two). Just remember the saying: “two is one, and one is none.”
The way vape companies market just adds to the problem, creating a vicious circle that reinforces the incumbency of the vape-bro. VAPE Magazine, one of the few publications catering to the vaping world, is stacked in piles underneath glass tables at vaping bars around the country. It shares an aesthetic appeal with publications like Inked and High Times, and the ads either cash in on classical machismo or skip straight to femme-fatale booth babes in bikinis.